Avatar Marketing. Does it Work? Case Study 1

I’ve decided to start some small scale advertising of the new eMonetized blog starting with something known as Avatar marketing. I’ll be sharing the results of some larger scale marketing campaigns (using Review Me etc) later but I want to build up some more posts first.

Avatar marketing is nothing new but is something that really started gaining steam about a year ago. I’ve seen some members rent large amounts of avatars from other members on the hugely popular webmaster forum, Digital Point.

Lately I’ve been curious at just how well this type of marketing works so I’ve started an Avatar Marketing campaign of mine own.

So far, I’ve rented Avatar spots from 12 different Digital Point Forum members for 1 month with a current total post count of 17,286. The total expense to rent avatar spots from these 17,286 posts is $110. The average cost per post comes out to be about a little over .006. I have a couple deals pending which could push the totals a little closer to 20,000+ posts.

Since these Avatars do not link to my website but rather to the members specific profile it won’t help with gaining backlinks or with direct link clickthroughs to this blog. The goal is that the Avatar catches the readers eye, they read it, and type in the domain name listed on the Avatar into their browser. Because of this, tracking the success of an Avatar marketing campaign is difficult. The main way to track the success it by monitoring how well direct, type-in traffic increases. I’m hoping the majority of the members I purchased avatars from remain active so that the avatar is seen in new posts and not just much older posts found through search engine traffic.

Here is the Avatar I am using:

I’ll be updating you in a couple weeks on how well or not-so well my eMonetized Avatar campaign seems to be going.

Did you enjoy this post? Please Subscribe via RSS or email.