An Interview with Lewis Howes of SportsNetworker.com
Posted on January 18, 2010 by Tim Schroeder
I met Lewis at BlogWorld this year and was impressed with his social media and online marketing background. Lewis frequently holds webinars on the benefits of tools such as LinkedIn, and combines his passion for marketing with his extensive sports knowledge on sportsnetworker.com.
An Interview With Lewis Howes
How did you get started in the industry?
I broke my wrist while playing Arena Football and had to be in a full arm cast for six months, then rehab for another six months. During that time I got really bored watching T.V., and I turned to the Internet for a change of pace. I got hooked into online marketing/blogging/social media and that was all she wrote.
What is your favorite social network?
Why do you think it has more value than the others?
Many reasons. It has the highest average house hold income per user over any other social networking site, 45 % of users are decision makers (more than any other of the top sites), and for other reasons I talk about on www.lewishowes.com.
Why do you think people consider you an expert in the field?
I guess because I actually practice what I preach. I use LinkedIn daily to help me achieve my professional goals, and it works. I have trained thousands of people and had many success stories with my clients. I also wrote two books on the power of using LinkedIn. I spent about 6 hours a day on LinkedIn during that 6 month period when I was in my cast. When you spend that much time with one thing, you start to figure it out 🙂
Do you think sponsored conversations have their place in the industry (Paid posts, SponsoredTweets)?
Yes I think think they are necessary in their own right, but it all depends on what your personal/company goals are.
How do you balance professional v. personal?
In a strategic way. Probably doesn’t make any sense huh, but I think being more personal with people breaks down walls and helps you do more professional business with others. Wouldn’t you agree?
If Hollywood made a movie about your life, whom would you like to see play the lead role as you?
Vince Vaughn, because he is money baby!
OK, now who would really play you?
Vince Vaughn… really!
Is where you are now where you thought you’d be…10 years ago? A month ago? Why/ Why not?
10 years ago I thought I would be playing in the NFL or training for the Olympics. A month ago, yes, I thought I would be exactly where I am now, living the dream.
Is it about quality or quantity? Do I want more followers or more RTs? Lots of connections on LinkedIn or a few excellent recommendations?
I go for both. I try to build large communities on the various social networking sites, but I also spend a lot of time connecting with individuals one by one to ensure the quality in my networks.
If you reached a certain level of success, would you ever have someone manage your social media accounts for you? Why/why not (ie: Barack Obama)?
I have Virtual Assistants manage certain things already, but not things that deal with connecting with people, more “push button” tasks that don’t need me doing them.
Provide the best social media tip you can think of in 40 characters or less.
Add value and care for everyone.
Is social media your main business, or just an extension of your main online efforts?
It’s a path that gets me where I need to be in my business.
When did you get started in social media? Who do you consider a social media expert, and why?
Got started on Facebook when it was just for college students, but really got into social media at the end of 2007 when I had surgery on my wrist. Chris Brogan is the man on social media and someone I look to for guidance because he always makes great points.
Do you make money directly from your social media efforts?
Do you think celebrities belong on Twitter?
Yes, they are people just like “the rest of us”.
Explain social media so a child would understand it. *Note- Please don’t just say ‘I make friends who make money online. Assume the follow up would be ‘how?’
I create content, connect people, refer good content, and try to add as much value to my personal friends and network of friends as much as possible. By doing so, my friends also help me achieve my goals.
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