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An Interview With Logan Thompson of LRThompson.com

Posted on December 16, 2009 by Tim Schroeder

loganOne of the newer affiliate blogs I’ve really enjoyed reading is that of Logan Thompson. I love the design (he is a designer too) and the content isn’t the same stuff you see everywhere else.

You can check out Logan’s blog at LRThompson.com and follow also follow Logan Thompson on Twitter.

An Interview With Logan Thompson

How did you get started in the industry?

Back in 1996 I taught myself how to design websites. The first site I ever created was about all of the inconsistencies in the show Saved By The Bell, and was more of a personal type of site that had very little traffic. I never really looked to monetize it or any of the other sites I was messing with at the time; until I heard about Linkshare. It wasn’t until 2001 when I made my fist commission check for 72 cents. Since then I’ve been hooked on affiliate marketing (although that was probably my last check using Linkshare). After spending time at a few jobs as a web designer with companies like GiftTree.com and Dotster.com, I realized affiliate marketing was much more satisfying than working for someone else.

What was your biggest learning experience to date?

Earlier this year I launched a Facebook campaign that went against what most people said would be successful on Facebook. Basically it was a cost per sale campaign on a product that was around $100. While most people would say that probably wouldn’t work, that 1 campaign earned me more in 3 months than I made in an entire year at my previous job. I learned that you have to try things out for yourself instead of just copying what other people are doing. What works for one person might not work for me. What works for me, might not work for you, etc.

What was your biggest success to date?

To me, my biggest success is just the fact that I am able to work for myself, choose my own hours, and support my family. I love that I don’t have to work for someone else and that is success to me.

How did you learn the business? (eBooks? Webinars? Membership sites? Freebies? Paid services?)

Most of what I have learned is through my own trial and error. Although I spend some time reading blogs and a few forums, I generally like to learn by testing things on my own. Aside from that, I learn a lot just through networking with other affiliate marketers and by trying to learn something from everyone I come in contact with.

What do you think is the true value to consumers in affiliate marketing?

If done correctly, affiliate marketing adds value to consumers by helping them find the information they are looking for in the buying process faster.

Do you think sponsored conversations have their place in the industry?

I’m torn on this. As a marketer I like it. As a consumer it annoys the crap out of me.

Besides yourself, who do you think is the most valuable resource to the affiliate community?

There are a ton of great people in the industry it would be hard to select who is the most valuable. I like to check out AffBuzz.com on a regular basis to keep track of whats going on in the industry.

How do you balance professional v. personal?

I make sure that I set working hours so that when I “come home,” I am out of work mode. I still spend time working late at night, but I make sure to spend plenty of time with my wife in the evenings, and spend time volunteering with middle school kids every week to get me out of the house.

How often did you check your stats….1 month in? 1 year in? Today?

I check my stats way to much. In the beginning it was like every 5-10 minutes. Now I probably check them every hour during the day and set my alarm every 2 hours to wake up in the middle of the night to check them (just kidding about that last part).

If Hollywood made a movie about your life, whom would you like to see play the lead role as you?

Maybe Justin Timberlake. I can’t sing, but maybe he would make my life seem more interesting.

OK, now who would REALLY play you?

Doh, probably Clay Aiken

What are some of the key differences between a ‘super affiliate’ and the veteran, less successful affiliates?

I’m not a huge fan of the term super affiliate. As far as the difference between a successful and unsuccessful affiliate is that successful affiliates work their butts off until they are successful and learn how to test things for themselves. They also don’t rely on others to be successful.

Is where you are now where you thought you’d be…10 years ago? 5 years ago? A month ago? Why/ why not?

Pretty much. Ever since I was in high school I always knew I wanted to work for myself. I wasn’t sure exactly what I was going to do, but I knew that being an employee of someone else wasn’t my style. I’m in love with what I’m doing now and wouldn’t trade it for pretty much anything else (other than a contract with an NBA team).

Explain affiliate marketing so a child would understand it.

*Note- Please don’t just say I make money online. Assume the follow up to that would be ‘How?’

Affiliate marketing is basically when a business compensates an affiliate (me) for each customer or lead that is brought about by the affiliate marketers efforts. You probably have heard of Amazon.com, but you might not be aware that they were one of the first companies to offer an affiliate program. Since Amazon has so many products, what I would do is create a website based around a certain product or similar products. Lets say I create a site about computer speakers that has all kinds of information on the newest products available. I’d than create links to Amazon.com through special links they give me so when people click on them, they will track that the customer came from my speaker site. Now if that customer makes a purchase from Amazon, I get paid a commission.


Logan, thanks for doing the interview with eMonetized! Keep up the great work on the blog! You can visit Logan’s blog at LRThompson.com and follow also follow Logan Thompson on Twitter.

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4 Responses to “An Interview With Logan Thompson of LRThompson.com”

  1. Murray

    - 17th Dec, 09 08:12am

    Logan Thompson is a cool guy, nice interview Tim.

  2. Webbhotell

    - 17th Dec, 09 11:12pm

    “What works for one person might not work for me. What works for me, might not work for you, etc”

    I totally agree with this.. it’s just a matter of discovering new things and if it does give you positive results then continue working on it, but, one should never stop exploring.

  3. ABC

    - 18th Dec, 09 06:12pm

    Bad Interview, way too focused on personal life, should have been asking challenging questions so we can all something new…I mean no one really cares what a random affiliate guy is doing online, unless if he can take something from it and put it to use.

  4. eskiya021

    - 16th Jan, 10 09:01pm

    Logan Thompson is a cool guy, nice interview Tim.

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