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An Interview With Andrew Wee of WhoIsAndrewWee.com

Posted on November 30, 2009 by Tim Schroeder

andrew-weeWho Is Andrew Wee? Andrew lives in Singapore so he only makes it to the states once or twice a year. I first met Andrew Wee at a Market Leverage Dinner at Affiliate Summit West 2009. We talked a lot and he is a really smart guy that’s been working in the affiliate marketing industry for a long time now. One thing that Andrew is well known for is his weekly Friday Podcast with affiliate and internet marketers. You read more about Andrew Wee on his blog, WhoIsAndrewWee.com and also follow Andrew Wee on Twitter.

An Interview With Andrew Wee of WhoIsAndrewWee.com

1) How did you get started in the industry?

In 2006, I stumbled up affiliate marketing and making money online seemed like a good gig, especially since other performance-based job (offline sales, marketing, direct selling) requires a lot of face-to-face followup. I liked the money, but the amount of time spent closing the deal was more than I was willing to invest. The online gig was a good match.

2) What was your biggest learning experience to date?

If by “experience”, you mean failure, I’m getting them every day. Testing something out, having it fail and having invested time and money into it, is a good way of remembering lessons. You’ll learn more than any book or course or conference could ever teach you.

3) What was your biggest success to date?

I don’t have a “biggest success” because I like to set big goals and do my best to meet and beat them every time. Being able to set goals for every project and meet and exceed them counts as a success each time.

4) How did you learn the business? (eBooks? Webinars? Membership sites? Freebies? Paid services?)

All of the above. In general, I think you kinda get what you pay for. Most free stuff can be the most expensive, because when you try out someone’s crazy theory disguised as fact, you can spend a lot of time, energy and money going down the wrong path.

I’ve probably got the most value out of the premium courses and learning materials I’ve invested in, plus networking with experienced affiliates and marketers.

My “secret sauce” has probably been my Friday Podcast series (http://whoisandrewwee.com/podcasts) where I’ve been given license to kil, er, probe the thoughts of some of the most successful affiliates, networks and advertisers in the affiliate industry.

I’ve recently launched a new project, the Internet Marketing Cookbook (http://InternetMarketingCookbook.com) to share strategies with new and intermediate level marketers.

5) What do you think is the true value to consumers in affiliate marketing?

They say the great product is useless, unless it’s put in the hands of the right consumer. Affiliate marketing, being a part of the distribution/marketing system can connect consumers with a problem with the appropriate solution – a product or service – marketed by affiliates.

6) Do you think sponsored conversations have their place in the industry?

The key issue with online conversations is that they should be on-topic, relevant and appropriate to the audience. Sponsorship can help prioritize an advertiser’s message because writers, bloggers and webmasters have many requests for coverage/publicity.

Because there’s not overall editorial body overseeing webmasters/bloggers, some writers with less-than-stellar ethics might choose to prioritize scoring the sponsorship, rather than placing their readers first. If you persistently do this, your readers will vote with their feet…out your online door.

7) Besides yourself, who do you think is the most valuable resource to the affiliate community?

I don’t think I nor any other one person is the most valuable resource to the affiliate community. On an individual level, there’s no substitute for experience as the most valuable resource.

On a community level, organizations like Affiliate Advocacy (http://affiliateadvocacy.com/) helmed by Melanie Seery, are out there looking out for affiliate’s interests.

8) How do you balance professional v. personal?

It’s depends whether you’re blogging for yourself as a cathartic exercise, venting your frustrations, cheering when you achieve benchmarks, or if you’re attempting to brand yourself professionally.

I like to inject some of my personality into my online presence, although I’m mindful that I don’t want to bore people with what I ate for lunch (unless it was something unique like centipedes or whale blubber). My core audience seems to like the industry content I put out, so that’s usually about 90% of my content. The other 10% consists of what happened in the latest episode of Gossip Girl, the latest XP service pack breaking my computer, or other fun stuff.

9) How often did you check your stats….1 month in? 1 year in? Today?

I probably don’t check my stats as often as most affiliates. I treat affiliate marketing as a long term business and have a longer perspective than most. So unless I’m running a major ad campaign, I might check my stats once a week, or when an affiliate I referred to a network tells me they had a really big run this week…

10) If Hollywood made a movie about your life, whom would you like to see play the lead role as you?

Myself.

11) OK, now who would REALLY play you?

Myself.

12) What are some of the key differences between a ‘super affiliate’ and the veteran, less successful affiliates?

You’re running your own business at the end of the day, so whether you’re calling yourself a super, thuper or super duper affiliate, what matters most is the results you achieve. I’m a little sick of the phrase “Super Affiliate” because most of these guys don’t have heat vision, invulnerability or can leap tall buildings at a single bound. Heck, I haven’t even met one who can fly yet!

On a more serious note, a lot of it has to do with the mindset/perspective that more successful affiliates have. If they have the perspective of a business owner, rather than a work-at-home mom or dad, it will force you to think more organizational in nature and adopt more systems-based approaches. Both types of affiliates can be successful, the key factor is the scale of action they take and the scale of results they achieve.

13) Is where you are now where you thought you’d be…10 years ago? 5 years ago? A month ago? Why/ why not?

It’s a mix of expectation and surprise.

Expectation because I’m open to all opportunities – I’ve previously helped to manage a TV production studio, a software developer, a training company, a real estate team and one of the first portals in Asia (in the late 1990s), managing 10 vertical sites. So I am ready for whatever tomorrow throws up (or at me).

At the same time, it’s surprising the roads I’ve tread on and I might not have imagined it 10 years ago.

14) Explain affiliate marketing so a child would understand it. *Note- Please don’t just say I make money online. Assume the follow up to that would be ‘How?’

Make Money, Get Paid.

I have a 3 year old daughter.

Here goes.

Daddy makes a special place on the internet called a website.

And he brings people to the website to buy things.

When they buy things, the people who make those things gives daddy some money for helping them sell the things.

And that’s how daddy buys you all that Disney Princess stuff.

[I am still working on explaining “Management” to her…]

Make money, get paid.

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Thanks for doing the interview Andrew. I look forward to seeing you at Affiliate Summit West 2010! Check out WhoIsAndrewWee.com for blogging, affiliate marketing and free traffic strategies. The Friday Podcast is available at: http://WhoIsAndrewWee.com/podcasts. Follow Andrew Wee on Twitter.

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