Increase Your Google Adsense Earnings with Section Targeting

When using Google Adsense section targeting you can suggest sections of your text and HTML content that you would like Adsense to emphasize or downplay when matching ads to your website’s content. This means more relevant ads and a higher clickthrough ratio.

The HTML tags to emphasize a page section take the following format:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag:

<!– google_ad_section_start(weight=ignore) –>

More often you might want to use the “weight=ignore” tag.

Take a look at your webpage with Adsense and see what types of ads are being displayed. Maybe there is a particular section of text that is triggering a few ads unrelated to your page or some ads that tend to yield low per-click payouts. You can figure out which keywords tend to yield higher per-click payouts using the Google Adwords Keyword suggestion tool and the view bids feature.

Using the ignore tag could be just the solution for more relevant and higher per-click ads.

Did you enjoy this post? Please Subscribe via RSS or email.