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Increase Your Google Adsense Earnings with Section Targeting

Posted on July 23, 2007 by Tim Schroeder

When using Google Adsense section targeting you can suggest sections of your text and HTML content that you would like Adsense to emphasize or downplay when matching ads to your website’s content. This means more relevant ads and a higher clickthrough ratio.

The HTML tags to emphasize a page section take the following format:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag:

<!– google_ad_section_start(weight=ignore) –>

More often you might want to use the “weight=ignore” tag.

Take a look at your webpage with Adsense and see what types of ads are being displayed. Maybe there is a particular section of text that is triggering a few ads unrelated to your page or some ads that tend to yield low per-click payouts. You can figure out which keywords tend to yield higher per-click payouts using the Google Adwords Keyword suggestion tool and the view bids feature.

Using the ignore tag could be just the solution for more relevant and higher per-click ads.

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7 Responses to “Increase Your Google Adsense Earnings with Section Targeting”

  1. Community Building Blog

    - 26th Jul, 07 02:07pm

    It’s good to see Google implement this feature. One of my community websites is about TV soaps – Google serves ads offering my visitors bars of fragrance soaps; not a good match in this case!

    – Martin Reed

  2. Palm Coast

    - 27th Jul, 07 02:07am

    This is a great feature, I forgot all about it until I read this post, thanks for the reminder.

  3. Jakob

    - 29th Jul, 07 06:07am

    This is exactly what I expected to find out after reading the title o.us poetry. Thanks for informative article

  4. Shane Board

    - 8th Nov, 07 03:11am

    I actually forgot about the keyword suggestion tool so thanks for reminding me, nice post!

  5. intelligenius.net

    - 9th Nov, 07 11:11pm

    very nice advice. i gotta take a look at the keyword suggestion tool now.

  6. Happy Papa Finance

    - 17th Jul, 08 08:07pm

    Sounds reasonable, have to try this approach.

  7. Make Money On The InternetZine.co.uk

    - 17th Apr, 09 02:04pm

    Good tips. Really! We really need this to know high ppc ad that run on our blog.

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