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10 Ways to Increase Your Blog’s RSS Subscriptions

Posted on June 28, 2007 by Tim Schroeder

I’m very pleased with the amount of RSS subscribers eMonetized has received in a little over one month of existence. Here is a thanks to you if you are one of them! A lot of it also has to do with the awesome first batch of Review Me’s I ordered.

I’m not going to post the exact amount of current RSS subscribers until I make a one month recap post. I’m going to be away most of the first week in July but will have someone doing a few great guest posts during that time. When I return I’ll make a post sharing the growth of this blog in terms of traffic and subscribers and also be ordering up some new reviews! Now back to the topic at hand….

Here are the ways I’m currently increasing the RSS subscribtions for this blog:

1. I Include a Nice RSS Subscription Image.

As you will notice there is a large but not overbearing RSS feed image on the top right of the sidebar. The nice thing about this is that it really catches your eye. If I would have only used the text link subscription options it would not stand out nearly as well.

2. I Offer Multiple Subscription Options.

This includes both the traditional RSS subscription option and also the option to have every blog post sent straight to you email. I’m using Feedburner for both options.

3. I Offer a “Full” Feed RSS.

It might reduce total pages views to the website but it’s what most RSS readers want. So give them a full feed.

4. I Placed a “SUBSCRIBE” Link in the Footer of Every Page.

I made my subscription link in the footer all caps and bolded. I also made it NoFollow so it doesn’t leak additional PageRank.

5. I Installed the Feedburner Redirect Plugin Called Feedsmith.

This was done based on Andy Beard’s Recommendation in his WordPress SEO Masterclass.

…Tim offers a full content feed that is worth subscribing to, though only half of the subscribers will currently be registered by Feedburner. Those that use the auto-discovery link are not currently being redirected to Feedburner.” I fixed this issue with Feedsmith.

6. I Ask Again for the Subscription at the Bottom of Every Post.

For example, at the bottom of this post you will see:

“Did you enjoy this post? Please Subscribe via RSS or email.”

This code to do this was added to my single.php WordPress file just under <?php the_content(); ?>

———————

<?php the_content(); ?>
<div style=”padding: 5px; border: 1px double #CCCCCC; font-size: 1.1em; line-height: 1.65em; margin-bottom: 10px;”>Did you enjoy this post? Please Subscribe <a href=”http://www.emonetized.com/feed/” rel=”nofollow” target=”_blank” title=”Click to subscribe to this blog”>via RSS</a> or <a href=”http://www.feedburner.com/fb/a/emailverifySubmit?feedId=905986&loc=en_US” rel=”nofollow” target=”_blank”>email</a>.</div>

———————

7. I Installed the Comment Relish WordPress Plugin.

This plugin developed by Justin Shattuck sends an e-mail message to users who comment on your blog. It offers nice personalization features and most importantly, you will only receive the email once. It’s a great way to thank readers for making their first comment on your blog and give a friendly reminder about your RSS feed.

8. I Ask for Your Subscription at The End of the About Page.

If someone is taking the time to read your about page and like what they read, there is a good chance they may want to subscribe. Give them that option at the end of your “about” page.

And here are 2 more things I am thinking about doing:

9. Give Away a Freebies to Feed Subscribers.

For example, I have resell rights to a fairly good ebook on Bum Marketing that I might give away to all feed subscribers.

10. Add a Dedicated Landing Page for Subscribing.

This page would also explain what an RSS feed is and how to go about subscribing for those unfamiliar with it.

Do you have more recommendations? Please share them!

Did you enjoy this post? Please Subscribe via RSS or eMail.

11 Responses to “10 Ways to Increase Your Blog’s RSS Subscriptions”

  1. DerekBeau

    - 28th Jun, 07 03:06pm

    Some good suggestions in there. I think I might have to add a “SUBSCRIBE” link and a “Did you enjoy this post?” section to my blog.

  2. Daehee

    - 28th Jun, 07 03:06pm

    Great tips. I was wondering how you went about with the Comment Relish feature — thanks for sharing.

  3. Celebrienne

    - 28th Jun, 07 07:06pm

    Thanks for sharing your experience with us. Most of them aren’t new, but it’s nice to have them all in one place. One more way to increase RSS subscribers is a WP plugin named “What would Seth Godin Do?“. It displays a custom welcome message to new visitors. Most people advertise their RSS feed in the message. Go to my blog to see it in action 😉 Definitively worth a look.

  4. Increase Web Site Traffic

    - 30th Jun, 07 05:06pm

    Besides asking, you could also take your feed to forums such as bloggerforum, and instead of a link exchange, a feed exchange. It has worked for me

  5. Jaime

    - 4th Jul, 07 02:07am

    Thanks for the tips. I have just start a WordPress based blog now, and i will use your tips.

  6. Steven

    - 4th Jul, 07 04:07am

    I’ll be interested to see your numbers for the first month. Congratulations on your early success.

  7. Tom

    - 4th Jul, 07 11:07pm

    Some excellent tips here, especially for anyone, like me, who is somewhat new to the sphere. I see a couple of these I can do today…and that makes for a useful post!

  8. Leo Dimilo

    - 12th Jul, 07 06:07pm

    In one of your bullet points you mention that you offer a free e-book to your feed subscribers. This is an excellent selling point. How do you go about tracking the names and what do you do to implement this? Thanks in advance for your reply….

  9. Leo Dimilo

    - 12th Jul, 07 06:07pm

    Oh, by the way, I added you to my idiotaffiliate toolbar and your blog is part of my daily reads as well as my subscribers who have downloaded it. Cheers!

  10. Tim Schroeder

    - 12th Jul, 07 06:07pm

    Hi Leo. Thanks for the nice words.

    I do not currently offer a free eBook to feed subscribers. It’s something I may do in the future. I know adding download links can be added to a Feedburner RSS feed but I have not figured out how to do that yet.

    Does anyone have that answer??

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