AuctionAds Affiliate Performance Update
Posted on July 10, 2007 by Tim Schroeder
In my previous AuctionAds Review I talked about some of the good and not-so-good aspects of the program.
The only place I have been experimenting with AuctionAds is in a few sections of my webmaster forum and also with the small section on this blogs sidebar.
Here is how AuctionAds has performed for me from 06/12 to 07/10:
Total Impressions: 53,194
Total Clicks: 930
Total CTR: 1.72%
Total Earnings: $3.53 (+$10 in signup bonuses)
That’s an average of .003 per click. Yes, that’s less than half a penny per click!
This goes to show that AuctionAds performance numbers will differ greatly based on volume of traffic and most importantly the niche of website.
The AuctionAds program probably does fairly well for many product related websites but is probably not the greatest match for a webmaster related website unless you are looking for referrals. That’s pretty much common sense. Nevertheless, I still wanted to test it out on Webmaster-Talk.com to see what would happen. I did gain 5 referrals out of the test.
This post is not intended to bash AuctionAds because it’s still a nice money maker for some publishers. I’m just giving you my numbers.
For example, AuctionAds Earned BIG for Zac Johnson in June. However, he also was able to send 10 MILLION impressions and still averaged just .03 per click. I guess if you consider it an “additional revenue stream ON TOP of adsense, cpm banners and cpa offers” that’s a whole lot better than nothing. Then again, can’t you find something else to put into that spot that averages more than 3 cents a click?
If you take the time to also read though this long Digital Point Thread you will find a lot of mixed opinions, mostly leaning towards the negative.
The AuctionAds program is still fairly new and I have no doubt some much needed improvements will be made. I’m not completely counting them out just yet.
Have you used AuctionAds? How did it go for you?
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