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Sponsored Tweets Review (SponsoredTweets.com)

Posted on November 16, 2009 by Tim Schroeder

Sponsored Tweets (at SponsoredTweets.com) is a fairly new Twitter advertising network created by Ted Murphy of Izea. Through the SponsoredTweets platform an advertiser can send offers to tweeters to create sponsored conversations through Twitter. You pay these tweeters with cash for promoting your product, service or site. You can also join as a “Tweeter” and get paid to send out these sponsored tweets.

I’ve only met Ted once but I hope to get to know him better during the next IzeaFest or before, especially since we are both based in Orlando, FL. I signed-up as advertiser with Sponsored Tweets a couple weeks ago and wanted to give you a little overview of how Sponsored Tweets works.

Registering With Sponsored Tweets As An Advertiser

There is not a whole lot to explain about the signup process. You can either register with Sponsored Tweets in a matter of seconds using your existing Twitter credentials or if you would like you can create an account using your email and a password.

Creating Your First Sponsored Tweet In Three Simple Steps

Step 1: You create an “Opportunity” title which tweets will see so that they can quickly see if it’s something they might be interested in tweeting out. For example, an Opportunity title could be to “Send As Many People As Possible To My New Affiliate Marketing Blog.”

You then enter further detailed instructions about what website, product or service you want them to promote. You can optionally require the tweeter to only tweet out the ad text you supply in the details field but in most cases you might be better off letting them use their own creativity. You might also have more success with denied tweets simply because your required ad copy is to over-hyped or something.

The last step is to enter the landing page url which will be included in the tweet. This URL is shortened by bit.ly which in most cases is a good thing so you have more room for the message.

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Step 2: In the next step you enter the maximum amount you are willing to pay per tweet, the minimum followers they must have, the minimum followers ratio, their minimum Twitter grade, there minimum Klout score and the content rating of your sponsored tweet (safe for everyone or just adults). The parameters are there to help you better refine which advertiser will be a good match for you.

Maximum Per-Tweet Cost:
I suggested entering a higher “maximum tweet cost” than you really want to really spend for a single tweet so that you will have more advertisers results. You might change your mind and be willing to pay a little more once you see the results of who might be willing to tweet out your offer. I usually set my minimum follower amount to 500 but anything over a couple hundred should work. If you set that number to 1,000 or more you might miss out on some good opportunities and you will obviously pay more for those tweets in most cases.

Minimum Follower Ratio:
For the minimum follower ratio I’d recommend nothing less than a “1” which is saying that you, at minimum, want the tweeter to have as many people following them as they are following.

Minimum Twitter Grade:
The minimum Twitter grade section uses the score from http://twitter.grader.com Twitter grader creates a twitter score using several “Algorithm Factors” such as the tweeter’s Number of Followers, Power of Followers, Number of Updates, follower ratio and more. The higher the number here the better.

Minimum Klout Score:
“The Twitter Klout Score is a numerical representation of the size and strength of a person’s sphere of influence on Twitter. The size of someone’s sphere of influence is calculated by measuring true reach (engaged followers and friends vs. spam bots, dead accounts, etc). The strength of influence is the likelihood that someone will listen or act upon any specific message and is measured by looking at interactions across the social graph. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.”

I’d suggest entering a minimum Klout score of  5 which I think is pretty much average.

If you check “include premiums” Sponsored Tweets will also show you all the premium tweeter such as celebrities regardless of your other parameters such as minimum tweet price.

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Step 3: In the third and final step before confirming your choices you need to add your targeting options based on keywords / tags. For example, in the case of this blog I might put in “affiliate, affiliate marketing, affiliate network, social media, make money online etc…” Entering tags is optional but you are going to want to use them in most cases or you will get to many Tweeters unrelated to your niche.

Next you will select in what country or countries the tweeter should be based. You can choose as little or as many as you would like.

The last step is to select the time of the day you want your offer to be tweeting out. The default is between 10am and 2pm which sounds like the best times in my opinion. Or you can just have the advertisement tweeted out as soon as you approve it.

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Step 4: So now you have finished creating your first sponsored tweet opportunity. The whole process really only takes a minute or two. Now it’s time to select which tweeters you want to send your sponsored tweet.

You can sort by Price, the Number of Followers they have, their Follower Ratio, their Twitter Grade, Kloud Score, CPMf or their FAR score.

I have not mentioned the FAR score yet but it’s an important one. FAR (short for follower activation rate) is a measure of the Tweeters influence with their followers based on percentage of people who click through. The scale is 0-10, with 5 being the system wide average. The higher the number the better. The FAR score is one of the most important numbers I look at when finding Tweeters for my sponsored tweet.

CPMf is another important number. I look for Tweeters with a high FAR in combination with a low or reasonable CPMf. CPMf is basically your cost per 1000 followers that the ad is tweeted to. If someone has 2000 followers and their Tweet cost is $4.00 then their CPM would be $2.00. If you can’t decide between two Tweeters who both have a FAR of 10 then just go with the one with the lower CPMf. I know, pretty obvious.

sponsored-tweets-select

Step 5: So now all we have left to do is select which Tweeters you want to send your sponsored offer. You send them the opportunity and then just wait and see if they accept it. Once accepted by the Tweeter you then get to review the Tweet (for example if you let them decide the tweet text to use you are going to want to review it first) and deny or accept the tweet on your end. Once you accept the tweet then the Tweeter will send it out during the tweet time scheduling you setup previously.

Your Sponsored Tweet will include 100% Disclosure so every tweet made through their system requires compliance through their disclosure engine. Each tweet will include disclosure text such as #ad, ad:, sponsored, brought to you by and a couple other choices.

That’s it!

Click Here To Signup and See If Sponsored Tweets Is Right For You.

It’s a great way for a Tweeter to make some quick and easy money (provided you don’t go crazy with it and send out multiple ads a day).

But did Sponsored Tweets work for myself as an advertiser? The short answer is yes. You Can Read My First Sponsored Tweets Case Study here.

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4 Responses to “Sponsored Tweets Review (SponsoredTweets.com)”

  1. Phil CĂ©libataire

    - 16th Nov, 09 01:11pm

    That’s a great idea.
    How many people do give a positive answer though ? Like how many Twitters do you have to contact to get one reply ?

  2. Steve

    - 17th Nov, 09 05:11am

    I have had very good results working with some smaller twitters that do not flood their accounts with tweets. But give 5-10 good tweets a day.

  3. Tim Schroeder (author comment)

    - 17th Nov, 09 02:11pm

    Thanks for the comment Steve. Yes, that’s good point. How fast is your tweet going to get buried. I talk about this a little in the new Sponsored Tweets case study I posted today.

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