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SEO 101 – A Brief Intro to the Basics

Posted on June 07, 2007 by Tim Schroeder

One of my goals for the new eMonetized blog is to not only cover more advanced topics on internet and affiliate marketing but also be able to help those just starting out. In this short article, I’ll be covering a couple of the most important elements of basic SEO.

As mentioned in the SEO Acronyms section, SEO (a.k.a. Search Engine Optimization) is the act of making changes to a websites coding in order to achieve higher natural, or organic, search engine listings for a particular keyword or keywords. SEO usually involves making both on-site changes, such as keyword usage and placement, as well as external factors, such as link popularity.

Here are a couple of the most important elements for achieving a higher search engine ranking for a particular keyword or keyword phrase:

1. Always use the keyword phrase you are targeting in the Title meta-tag of a particular webpage.

2. Try to use the keyword phrase in links and non-linked text on the webpage. Don’t over-do this. Repeating the same keyword over and over on the same webpage will just get your website penalized by the search engines.

3. Get relevant incoming links to both the homepage of your website, in addition to the interior pages if possible.

In many cases, the higher the Google Page Rank of the page linking to you, the better the link. It really depends on the authoritativeness of the website linking to your website.

Link swaps still work in my opinion but one-way links where you don’t link back work even better. Or you could try finding other webmasters who own multiple websites and do indirect swaps where they link to your website and you link back to a different website he owns. You can usually find other website owners willing to do this via the webmaster forums such as Webmaster-Talk.com’s Link Exchange forum.

Make sure the webpage linking to your website uses relevant anchor text which is the text used for a link. For example, if you want incoming links to a page about “Nike hiking Boots,” you should have the other website link to you using the keyword phrase “Nike hiking boots.” This would be considered the anchor text. I also suggest you use varying anchor text pointing to the same page. For example, get a few links using “Nike hiking boots,” maybe a few with “Nike Boots,” and a couple with just “Nike boots.”

Why? In basic terms, when Google finds a link pointing to a webpage from another website, it reads the anchor text of the link. If the anchor used was “Nike hiking boots,” Google then thinks that page must be about “nike hiking boots.” Therefore it may increase your website’s ranking for that particular keyword in its search engine.

You can also submit to some of the quality web directories to begin building relevant incoming links pointing to your website.

The basics of search engine optimization are pretty easy to learn and you can learn a lot by just reading through some of the popular webmaster forums. 95% of SEO is about the title tag and links.

If you want to quickly learn more of the basics of SEO, including many advanced techniques, the one book I’d highly recommend is SEO Book by Aaron Wall. It’s THE book to buy on SEO.

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6 Responses to “SEO 101 – A Brief Intro to the Basics”

  1. Tony Sticks

    - 8th Jun, 07 07:06am

    Thanks for the great article. I just wish I’ve read this 1 year ago. However, I have a question. If you’re doing some link exchange. Is it good to get more than one link from a single website? or you should try looking for links from different websites (different domains)

  2. Tim Schroeder

    - 8th Jun, 07 11:06am

    Hi Tony!

    Getting a couple of links from different pages of the same website is fine.

    One thing I’d avoid though is buying “site-wide” links from thousands of pages on the same website (especially if you have a new website). You want your links to appear as natural as possible. If Google finds a new website which all of a sudden has 10,000 links from one website linking to it, it’s probably going to raise some red flags. Most times it won’t necessarily get you penalized but it’s not going to help either.

    I’d be looking for links from multiple domains.

  3. jake

    - 8th Jun, 07 05:06pm

    is not a meta tag.

  4. Tony Sticks

    - 8th Jun, 07 05:06pm

    Thank Tim for the reply.

    But I’m still confused about this, I’m going to explain more:

    lets assume that my website can get only one link from a website. I have 2 options to either take a link from website xxx.com which I already have a link from it. or to take a link from yyy.com which I don’t have any links from it. (lets assume that both websites have the same value and PR).

    You will say, I prefer to take a link from yyy.com (different domain). But SEO wise, do you think that getting the link from xxx.com instead will be much worse than the link from yyy.com ?

  5. Nora

    - 13th Jun, 09 08:06am

    Thank you for sharing us with these useful information.They are so valuable in my everyday work. Links are significant. I agree with you totally. However, adding links are a difficult problem for me at times. I do not know why. Anything wrong with speed or website? The only way I adopted is trying it for several times. So time-wasting, right? Would you explain it to me more clearly? Thank you sincerely!

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