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Nov
14

How Do You Explain Affiliate Marketing?

Posted in: General by Tim Schroeder

Here is a simple question, or is it? ;)

A friend, relative, or just some stranger asks you the question,
What Do You Do For A Living?

How do you personally answer that question (assuming you do affiliate marketing at least part-time)?

Now for me, I’ve probably answered that question to 100 different people a 100 different ways. Here are a few of them:

1. I own my own business.
This is true but the next obvious question they are going to ask is, “Doing What?” or “What Kind of Company?” It does not really avoid explaining what affiliate marketing is.

2. I do online Affiliate Marketing.
Well that answer does not really help either because the vast majority of people I meet don’t have a clue what “affiliate marketing” is and they want to know more. Then I usually just go on to explain it similar to number 4 people.

3. I do Internet Marketing.
If you do affiliate marketing then you are doing some kind of internet marketing as well so this is also true. That answer sometimes works to avoid explaining affiliate marketing but the I’ve been asked several times if I could do work on their website or a friends website. Then I have to explain that I don’t really have or want clients which leaves them confused and wanting to know why. Then I have to explain that I doing internet marketing for my own websites only and start the affiliate marketing explanation.

4. I own my own business selling other people’s products online.

This is a more common answer of mine. Then I go on to explain that it’s called affiliate marketing. I say, “Take Amazon for example (because most people know Amazon). Amazon has something called an affiliate program that will allow you to place Amazon books on your website. If someone clicks on one of the books on my website and purchases the product from Amazon, they will give you a commission.” Then they somewhat start to get it.

Then they usually follow with a series of question such as “how does Amazon know you sent the the order?” etc..

Anyhow, I was curious how you would answer the question, “What do You Do For a Living” in ONE SENTENCE and the again in THREE to FIVE SENTENCES? :)

I’ll send $20 paypal to the answer I think gets the point across the best!

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Posted in: General on Nov 14th, 07 ~

What Do You Think? Leave A Reply ( I DoFollow! )

36 Comments »

Comment by Richard
2007-11-14 22:57:44

Affiliate Marketing is : Connecting buyers and sellers and rewarding me the connector.

Thanks Richard

 
Comment by Mike Subscribed to comments via email
2007-11-14 23:19:42

I’m an online sales agent, I help people sell their products online much in the way as estate agents help sell houses.

 
Comment by Steven
2007-11-15 00:47:48

I usually tell them “I am an entrepreneur and I do various investments in online marketing campaigns”. This would usually stop the questions right away, but if that doesn’t, I would continue to say something like “I do marketing of goods and services offered by companies online” (which is true because you do market goods and services offered by companies where you would receive commission or pay through the sales and leads). That usually would sum up everything in one or two sentences. Rarely do I have people pursue past this point and ask more questions like which companies or products/services. Even if they did, you can always say something like depends since you always get new clients =]

Often times the first sentence works well.

Comment by Jonk
2007-11-18 19:37:03

Stopping the questions has never really been my goal when talking about internet marketing. You should be trying to generate interest because they might buy through you OR have someone in their network who could help bring you more success.

 
 
Comment by Ron
2007-11-15 01:43:49

What do I do for a living?

I’m a district manager for a lumber company.
(Somehow, I don’t think that’s the answer you’re looking for, but it might stop the additional questions!)

 
2007-11-15 02:00:17

I make money online?
Well, at least I hope I will. :)

 
Comment by DerekBeau
2007-11-15 06:32:18

Lol, I’ve been through the EXACT same scenarios and got the exact same responses as you posted.

I think what’s harder than telling people what you do for a living is trying to make sure they understand that you don’t just sit at home and do nothing all day. Many people seem to think that I don’t work :-D

Comment by Tim Schroeder
2007-11-15 12:53:28

Yes, so true. I think some people assume I must be doing something shady (which I’m not). Then there are others that assume I must not work very hard when in fact I probably put in a lot more hours than they do with their “day job.”

 
 
Comment by dino Subscribed to comments via email
2007-11-15 09:11:47

I tell people that I am an entrepreneur into internet marketing.Then most of the people say “that is interesting”.They ask me “are you working from home ?”,I say no,I have an office and I do a lot of research and will be launching my portals very soon.
People often ask me to design their sites,I have to explain to them that I am not a programmer.Most people think that it is very difficult to set up a revenue generating website.Some ignorant people advice me to take up a job first,and then become an entrepreneur!

 
Comment by Michael Woo
2007-11-15 13:00:05

Ah I tried explaining that i’m a blogger, but everyone will show me a big questionmark on the head..

I said online business or online entrepreneur, it raises curiosity

I say affiliate marketing, more questions…

But maybe selling online advertisements best fits me..

 
Comment by Josh Spaulding
2007-11-15 20:12:00

I say “what’s your email?” Then when I get home I send them a short report that I put together for this exact reason :)

I haven’t had to explain what I do for a long while now.

Comment by Steven
2007-11-16 21:48:22

This defeats the purpose because people usually want a face-to-face answer rather than you emailing them. It’s like asking a friend where do you want to eat, and getting the response “let me email you the answer”. It can be considered rude and some people don’t care enough to wait for an email.

If you’re going to go that far, might as well have a webpage set up specfically to answer this question and give them the URL instead. But even then, thats not any better than giving them a direct answer then and there. Just my personal opinion =]

 
 
Comment by Miles
2007-11-15 22:05:45

Single Sentence: “My company sells how-to books online.”

Longer Version: “My company determines what kinds of life challenges individuals are looking for help with. For many, this is to increase their income or gain additional free time. Then we find publishers who have worthwhile books and DVDs with information to solve those challenges, and we link the publishers with those individuals.”

 
Comment by gaman
2007-11-16 11:25:28

I think you are in a better position to explain your job. In Malaysia, probably 99% of the population have never heard of Amazon.com.

So when I’m asked, first I say I own my own business. If they continue asking, I tell them I get a commission selling other people products.. you know like an Amway distributor but I do it on the Internet. Other than that, I’ll say I got an online magazine and I sell advertising space.

Comment by Sarah Lewis
2007-11-22 14:04:22

I like what you said at the end: “I got an online magazine and I sell advertising space.”

That seems like a very good description, though it’s not usually the way we think of it; it’s completely an offline idea taken online, and I expect that it’s much easier for less web-savvy people to grasp than many of the others.

 
 
Comment by Josh Spaulding
2007-11-16 21:56:41

This defeats the purpose because people usually want a face-to-face answer rather than you emailing them. It’s like asking a friend where do you want to eat, and getting the response “let me email you the answer”. It can be considered rude and some people don’t care enough to wait for an email.

If you’re going to go that far, might as well have a webpage set up specfically to answer this question and give them the URL instead. But even then, thats not any better than giving them a direct answer then and there. Just my personal opinion =]

I tell everyone who asks that I run an online business. Those who don’t really care are content with a short, basic answer ie. “I sell products and advertising.”

Those who really are very interested are super happy that they can go home and read up on it, rather than just getting a one or two line answer.

Anyway, that’s just how I do it and people seem to like it. Nothing wrong with your way, that’s just how I do it ;)

 
Comment by Style Snatch Subscribed to comments via email
2007-11-16 22:22:48

I don’t affiliate . I do ADSENSE

 
Comment by Marie
2007-11-17 01:02:20

“I do online commission-based sales.”

 
Comment by John
2007-11-17 06:21:41

“I do online lead generation.”

This has turned into other revenue opportunities :) Many people want quality leads and it can parlay into custom direct to vendor lead opportunities.

 
Comment by We Finance Loans
2007-11-17 12:22:30

I make websites that refer potential customers to companies. The companies pay me a commission if the customer buys anything. There’s so many companies online these days that it is sometimes hard to find the right one so I’m like the middle man that helps recommend the right company for the right customer.

 
Comment by pktan
2007-11-17 19:12:58

The best answer i heard from a friend is “I do online MLM”, heh, that pretty much sums it up for someone who doesn’t understand how the internet affiliate marketing works. As for me, “I help websites get ranked up on search engines”

 
Comment by Leo Dimilo Subscribed to comments via email
2007-11-18 07:31:34

I usually say I do internet marketing. When this reply gets a blank stare, I go into my longer version…

“Let’s say that you are looking for a Canon HD-7535 Camera and you google it….You see a listing on the top and click on it and buy your camera. I am the guy who “sold” it to you…

 
Comment by Alex Yeo Subscribed to comments via email
2007-11-18 17:51:13

Facing the same scenario as you too! I get tired of explaining what’s “internet marketing” and “affiliate marketing” Most street people don’t have a clue at all. :)

So right now, if they ask me what I am doing online, I will just say:

One sentence: I am running an online business.

Pretty straight forward, as most people know what’s “online” and “business”, but not many people know what’s “marketing”.

But, at least 70% will probe deeper and ask me what do I do or sell online? I will then say.

Longer sentence: I run my own online business by selling other’s people products.

Again, a few people will ask whether I am in MLM. I laughed and shook my head and explain a little further.

Final sentence: I am just like an authorized retailer and earn commissions from products. But it’s online based.

99% will be satisfied with my explanations. :D

 
Comment by Jonk
2007-11-18 19:31:41

“I get a commission for promoting other people’s products through my websites”

 
Comment by Jonk
2007-11-18 19:34:58

OH, sorry, three to five sentences.

One sentence: “I get paid commissions to recommend other people’s products through my website.”

Three to five “I’ve built a website where I recommend other people’s products. Using special software, they track the visitors that go from my website to theirs and see if they are buying anything. If they do buy something, I receive a commission from that.”

 
Comment by Steven
2007-11-20 11:13:04

I do paid a finders fee for referring clients to major businesses, basically marketing.

Comment by Steven
2007-11-23 15:06:28

Oops, I meant to say “I get paid a finders fee” rather than “I do paid a finders fee” LOL…

What I was trying to say was along the lines of “I am a freelance marketer that get paid a finders fee for referring potential clients to a list of specific companies that pay commission base on these customers I send their way.”

 
 
Comment by Mike Cabarles
2007-11-21 02:57:05

I ask them “Have you ever bought anything on the internet?”
If they have, I say “Well, I sell that kind of stuff!”

If they haven’t, I show them how to find something they want and buy it - and a new internet shopper is born.

Cheers,

Mike Cabarles

 
Comment by Topj
2007-11-21 09:54:24

I say I’m into IM, useally that ends the conversation, since no one understands what I’m saying…sometimes I’ll say I run some websites for a living, and all people want to know about is: How do I build websites:) Crazy.
This is just to show you that affiliate marketing is a wide-open market, at this point if you even know what it is, you’re way ahead in the race.

 
Comment by Carpentry Jobs
2007-11-21 21:16:24

How about saying, ‘That’s none of your business..’ ??

 
Comment by Doug
2007-11-24 18:22:51

I create websites that help people find what they want online, mostly tangible products, and I get paid a generous commission each time one of those people purchases something I helped them find.

 
2007-11-26 19:19:45

[…] How Do You Explain Affiliate Marketing? […]

 
Comment by fredrik Gyllensten
2007-11-28 21:49:52

Having fun on my Mac :)

But seriusly, I cant explain it in one centence - as i do many things :-)

 
2007-12-20 20:13:01

In my country (Hungary) when I talk about internet marketing people look at me like I was talking about something nasty… :D

 
Comment by John Allsopp
2008-02-25 14:59:02

Unfortunately there’s too much hype and BS about affiliate marketing these days.

 
2008-05-30 18:35:43

I would explain it in the following way

“I get paid to to sit on my bum without lifting a finger”

 
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