Go Dynamic! …with Adwords Dynamic Keyword Insertion On Your Landing Page
In my first “Go Dynamic!” article I talked about using Dynamic Keyword Insertion With Google Adwords. In specific, how to insert keywords “dynamically” into your text ads.
As a follow-up to this, I’m now going to telling you how to use Google Adwords so that your clickthrough URL dynamic inserts keywords into your landing pages. Lets get right to it!
Using Dynamic Keyword Insertion On Your Landing Page:
The process for this is really quite easy so it won’t need a long explanation. Continuing with my “Train Dog” example from my previous post, here is how your typical ad might look when using Dynamic Keyword insertion.
{KeyWord:How To Train Your Dog}
40,000+ Copies Sold. How to Train
With Immediate Results, Guaranteed!
YourAffiliateSite4.com/{KeyWord:Train-Dog}
In order to using dynamic keyword insertion on your landing page, you will just need to make one change on your Google Adwords text ad. That change is made to your DESTINATION URL.
Let say your Display URL is:
YourAffiliateSite4.com/{KeyWord:Train-Dog}
and your Destination URL is:
YourAffiliateSite4.com/landingpage.php
1. You would change the Destination to:
YourAffiliateSite4.com/landingpage.php?kw={keyword}
This “?kw={keyword}” code passes what ever search keyword was used to enter your landing page.
2. Now on your landing page, simply place “<? echo $_GET['kw'] ?>” wherever you want to keyword to be placed.
You don’t really have to setup an Adwords campaign to test dynamic insertion. Here is an example: http://www.emonetized.com/dynamic.php?kw=Cool Dude
You can change whatever comes after “?kw=” and it will dynamically insert the keywords.
You can also use <? echo $_GET['kw'] ?> to dynamically insert tracking IDs (such as a SID) at the end of you affiliate link. For example in your affiliate link use: LinkToYourAffiliateOffer.com/offer.php&SID=<? echo $_GET['kw'] ?>
You will need to find out what characters are allowed in your SID by the affiliate network (spaces? periods? underscores? numbers? etc…).
In the case that your keyword is “train dog” but your affiliate network does not allow spaces in the SIDS, you may have to create a separate clickthrough url for each keyword in your Adwords account. There is more than one way to do things. Lastly in this tutorial your landing page would need to allow PHP.
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BLOGROLL
Damn, man. You keep coming up with stuff. If I had only known this a while ago. I created this whole complex tracking system.
Theoretically you could do direct affiliate links with this if you want to track down to the hits. Just have a landing page that catches the keyword, saves the hit, keyword, time, etc. Then get the last insert id from mysql and pass it on to the affiliate page as the tracking id.
That’s what I do now, but I use regex to grab the query from the referring url. This would have been easier.
Then connect this hit database with a database that stores your adwords data with another database that has your sales data. Bam instant tracking.
Or so I thought.
And I just wrote a whole blog post as a comment.
Cool trick. I will have to rewrite some things.
Whoa that’s insane… I think I’m going to have to re-read that a couple of times 0_o
This is amazing!
hi, is there anyway to hide the kw=Cool Dude in the URL?
I agree with Iry - you don’t really want your keywords flying all over the place with all this keyword stealing software about.
Does anyone know how to cloak and hid the keywords and still pass the values to clickbank?
And what will the search engine robots see when they come?
They won’t be bringing the keywords with them as a ?tid= parameter
Won’t they see a very unoptimized site?
Cheers,
Mike
Great post..
As what Mike & Iry said… I believe that a seperate landing page has to be constructed just for your DKI/ PPC campaigns… and hide them from the SE`s using robots.txt to avoid duplicate content and negative SEO..
Here is another good post on this topic.
http://www.semvironment.com/ppc-management-create-dynamic-landing-pages-in-15-minutes-or-less/
Nice blog here. Thanks for info.
JD
Nice work explaining this. I’m sure this will help many people, and keep up the good job!
I’ve been doing this for a while to dynamically place text on the landing page, but it never struck me to append the kw as the sid. If I can figure out how to get around getting rid of the spaces it’ll mean I wasted a ton of time on my current tracking system.
Thanks for that tutorial. This is exactly what I was looking for it took me almost 2 hours… whew.
Everywhere I looked people were trying to get you to create a separate file containing you tracking codes and manually adding a different code for each landing page and then matching it back up after.
This way will save tons of time, and will allow for finding new keyword opportunities when things are set on broad or phrase match in google.
Thanks again.
nice post, very helpful code examples
Many thanks for your clear description here. It may surely help guys.
Ahh.. been looking for good views about dynamic keyword tricks, I found only a few helpful and free info such as this one.. Thanks for sharing us this info, Creating good landing pages is one of the biggest challenges that I’ve encountered… I don’t want to just create some junk pages ’cause I want to maximize my profits and finding good info like this really means a lot..
Thanks a bunch, will also add this to our web copy resource list..
Kudos!
Very cool post thanks! Been looking everywhere to find the correct parameter.
So google uses: domain.com/landingpage.php?kw={keyword}
can you tell me what Yahoo and MSN use? somewhere I read that it was ?keyword={keyword} for google?
Is there a way to do this on a wp blog page or post. or maybe a plugin to do this?
Thanks
Robert
Thank you for taking the time to do this tutorial, I will be reading your blog regularly from now on.
I am also looking for info on how to prevent google from slapping your landing page.