Comments on: Go Dynamic! …with Google Adwords Dynamic Keyword Insertion

By: Ebookisdead

Ebookisdead — Mon, 23 Mar 2009 14:11:19 +0000

Thanks for this post, I hope this method makes more money from my adword acount.

By: Oliver

Oliver — Wed, 11 Feb 2009 05:08:08 +0000

yeah I used to use this technique when I actually did a PPC campaign for dog training, and in some adgroups it worked well, however I believe you need to just test at least 5 different Ad combinations and really just find out which one is performing the best.

Because you may just find that for example “Dog Obedience Training” will out perform {Keyword:Dog Obedience Training}, but just something that you need to test and pick the one that works

By: Hamant Keval

Hamant Keval — Sat, 06 Dec 2008 01:54:45 +0000

Hi – Many thanks for that post –
I have been doing ppc for a while now but I was not sure how to use the Dynamique Keyword Insertion into the landing page .
You post came up on Google – I needed a refresher – Brilliant !!

Many thanks
What a great site

Take care

Hamant

By: Freelance SEO

Freelance SEO — Sat, 18 Oct 2008 21:27:17 +0000

Oddly enough I was unable to find any official documentation on DKI, I’m giving this a shot though.

By: James

James — Thu, 19 Jun 2008 00:34:08 +0000

who said you can’t teach a old dog new tricks, or new dog coming into a old dogs territory.. thanks so much for explaining the how to..I can now go back and adjust my campaign

By: Aislandas

Aislandas — Mon, 12 Nov 2007 13:09:51 +0000

Thanks for this post, I have blog which is about animals, so your post looks like it’s made for me, I will surely use this, when I will promote my blog next time.

By: Tim Schroeder

Tim Schroeder — Wed, 07 Nov 2007 18:57:45 +0000

Good suggestions Steve. Thanks!

By: Robert

Robert — Wed, 07 Nov 2007 18:48:36 +0000

You have the ability to get the point across quickly without losing the reader like myself who’s new to advertising. I haven’t used Adwords yet because I’m too chicken shit. Well, that and they don’t take PayPal.

By: Steve Baker

Steve Baker — Wed, 07 Nov 2007 16:51:38 +0000

Hi Tim,

Nice summary. One word of warning though. You need to be very careful when grouping your keywords if you want to use DKI.

For example, if you sell vacuum cleaners, your title line might read: Buy {KeyWord:Vacuum Cleaners} Now. This is fine for the term Vacuum Cleaners, but if you include the singular term, it becomes obvious to the searcher that you’ve just inserted what they were searching for (E-bay do it a lot). So you’d probably want to separate the keywords into singular and plurals.

Also, people should bear in mind that it’s the keyword that was matched to that is included, not the actual search term. This is important (and quite useful) if you are using phrase or broad match.

By: Go Dynamic! …with Adwords Dynamic Keyword Insertion On Your Landing Page

Go Dynamic! …with Adwords Dynamic Keyword Insertion On Your Landing Page — Wed, 07 Nov 2007 13:46:57 +0000

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